![]() ![]() ![]() ![]() In this arrangement with Apple, he said, “TomTom is likely to get a very small fee per activated data map plus some potential revenue sharing on ads – even though location-based advertising is still a very nascent market.” “However, we’re discussing a couple of million euro.” “Stand-alone navigation apps from the likes of TomTom or Navigon have always been among the most profitable apps after games in app stores,” Husson said. Google has offered great at-a-glance information about the roadways, and it gives you the route options up front, rather than just choosing one for you.īecause TomTom has its own pricey ($50) offering in the App Store with subscription services available, I’d be willing to bet that many of the premium offerings won’t be in the free native app to keep from cannibalizing its own app audience. One thing that Google’s Maps app has done better than TomTom is leave the decision-making to the user. I’m not that into Siri chatting me up about anything, frankly, but I wouldn’t mind having Darth Vader tell me how to get to the Getty. Now I concede this isn’t likely, but the one thing I wish the new iOS 6 Maps would offer that TomTom has is different voices. ![]()
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